It’s All Fun and Games at Disney and Hasbro

A week ago Disney (DIS) worked its magic over the opening weekend of their updated Jungle Book movie with a surprisingly strong viewer turnout, while over at Hasbro (HAS) sales of Star Wars, Disney Princess and “Frozen” toys propelled the company’s shares upwards.

The two companies contributed to the overall positive market performance where the Dow Jones index rolled over the 18,000 point mark for the first time since July 2015.

Disney stock ended last Monday up 3 percent at $101.48 per share after the movie release, and it holds a B- rating from Weiss Ratings meriting inclusion in the BUY stock universe. At the end of the week it was still up slightly, closing at $103.77 on Friday.

Hasbro’s biggest sellers, the Disney Princess franchise dolls and Star Wars toys, contributed to better than expected first quarter earnings bumping up the stock price by nearly 6 percent to $87.18 per share last Monday. Hasbro stockholders liked the news, closing the week at $87.43.


Image © davidd under Creative Commons license 2.0

With the latest collection of movie toys and figures selling fast, the company has performed very well over the past year recording a 25 percent gain. 2016 also looks good so far, with a year-to-date return of 31.4 percent as of April 22. Hasbro’s investment rating was upgraded to A- by Weiss on March 30, 2016.

Last Monday saw some of the highest gains in a while, with Hasbro reaching the 52-week high of $88.53 and Disney hitting the $100 per share mark for the first time since the beginning of January 2016.

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