Why Trump’s World Liberty Financial Is Going All-In on This Crypto
The world of decentralized finance (DeFi) is constantly evolving.
Just think about it for a moment: At the start of the last bull market, DeFi was a small but exciting sector at the cutting edge of blockchain technology.
Today, it is the backbone for some of crypto’s most enticing services.
In this fast-paced environment, traders and investors are constantly looking for new and more efficient platforms.
And one has recently begun to attract major institutional players.
CoW Protocol: Improving DeFi Efficiency
CoW Protocol (COW, “E+”) — short for “Coincidence of Wants” — is an innovative trading system that is redefining the decentralized exchange (DEX) landscape.
How? By optimizing crypto transactions through a unique batch auction mechanism.
See, traditional decentralized exchanges match trades individually.
That means you have to time your trade just right to target the best prices and lowest fees … and hope the network isn’t too congested to mess up your timing.
But CoW Protocol aggregates trades in batches to search for the most efficient matches based on mutual trading interests.
Picture it like this: You want to swap your Ethereum (ETH, “B”) for Chainlink (LINK, “C+”).
Rather than executing your swap immediately — and potentially incurring higher fees and less favorable prices due to market fluctuations — CoW Protocol waits.
It groups your swap in a batch with other transactions. Then, it will simultaneously execute all those transactions at once to get the best possible aggregate price.
This batching process has some big benefits beyond targeting the best price. For example, it …
- Significantly reduces transaction costs,
- Minimizes slippage — which is when the price of your trading assets moves while your transaction is processing — to target better prices,
- Enhances transparency and …
- Protects users from common issues like front-running, where bots exploit pending trades for profit.
How to Use CoW Protocol
For those interested in exploring CoW Protocol, getting started is straightforward:
1. Connect Your Wallet:
CoW Protocol only operates on a handful of networks for now, the largest being Ethereum. That means you can use a MetaMask wallet to connect.
If you have one, the first step, like with all DeFi platforms, is to connect your wallet to the protocol interface. You can find the Connect Wallet button in the top right corner of your screen.
2. Select Your Trade:
Choose the tokens you wish to trade and input your desired amounts.
3. Approve and Submit:
Review your trade details, approve the transaction in your wallet and let CoW Protocol batch and execute your trade.
Basically, CoW Protocol is no different to use than any other decentralized exchange, making it easy for users to migrate over.
Naturally, this has captured significant attention. Most notably from the Trump-backed World Liberty Financial (WLFI).
And that presents a promising opportunity for investors like us.
CoW Receives Presidential Approval
The adoption of CoW Protocol by Trump’s World Liberty Financial (WLFI) marks a significant endorsement.
WLFI — known for its expansive investment strategies across traditional and crypto markets — used CoW Protocol to efficiently acquire its substantial altcoin holdings. That includes major cryptocurrencies such as ETH, LINK, Wrapped Bitcoin (WBTC, Not Yet Rated) and Aave (AAVE, “C”).
By opting for CoW Protocol, WLFI demonstrated strategic foresight, as it was able to harness advanced technology to maximize profitability and minimize trading inefficiencies.
It’s a strong vote of confidence that speaks to the platform’s credibility. A user like WLFI only serves to highlight CoW’s reliability and potential.
Sure enough, it sparked an increase in adoption, which notably impacted the value of the CoW token during the rally in late 2024, as you can see below:
COW notably pulled back in early 2025, along with the broad market.
But as more users recognize the benefits of reduced costs, increased security and improved trade execution, I believe adoption rates will likely rise.
And with it, price action should follow.
Currently, COW’s price hovers around the 30-cent level, with critical support identified near the 18-cents mark.
This established support level suggests limited downside risk. In short, COW is trading at a bargain price. Investors looking to build positions cautiously may want to consider executing the first leg of dollar-cost averaging strategy at these prices.
Risks and Considerations
While CoW Protocol offers significant benefits, investors should always consider potential risks.
Market volatility, for example, is a big one these days. The crypto markets are still highly volatile, and no protocol can eliminate risk.
Especially one that’s still carving out its space in the DeFi sector.
And there are always potential technological risks in any DeFi protocol. That’s because smart-contract vulnerabilities and security concerns remain pertinent.
Regular audits and community scrutiny can mitigate, but not eliminate, these risks.
Still, CoW’s innovative approach to decentralized trading gives it a unique and enviable position in the DeFi space.
Add the support of a large project like World Liberty Financial, and you’ve got the makings of a truly impressive protocol that is still in its early days.
For investors seeking enhanced efficiency, lower costs and increased security, CoW Protocol represents an attractive and forward-thinking option.
And for traders, it offers a compelling way to maximize your trading efficiency.
Either way, I encourage you to keep an eye on CoW Protocol — and its institutional backers. They very well could provide valuable insights into the evolving crypto trading landscape.
Best,
Mark Gough