Simply Better Brands Corp. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as PureK Holdings Corp. and changed its name to Simply Better Brands Corp. in May 2021. Simply Better Brands Corp. is headquartered in Toronto, Canada.